Evaluation 3 - What have you learned from your audience feedback?

As we evaluated the audience feed back together

Here is a video of our whole group discussing what we have learnt from our audience feedback, and also talking about what we need to improve on.

Evaluation 4 - How did you use new media technologies in the construction and research , planning and evaluation stages?

Throughout this task we used a various range of different media technologies they are:

The first type of technology is Powerpoint. As we created a powerpoint to present to the class what our song was and our initial ideas that we had about the singer and song we chose. Also it showed the class and teacher about the genre of the music we have chosen to do.

The second technology we worked with is the Apple Mac as we discovered and got to grips with using Final Cut Express, we got practising by using dancing animals and putting it to music so that we got to see al the effects and transitions that final cut had to offer.

I used photoshop to create the ancillary products for editing the pictures and adding text to them to make a CD cover and Magazine advert. I had never used this programme before so everything was new to me and it did take me a while to figure everything out, but in the end it was easy to use and had many brilliant effects and ways to get our digipack exactly how we wanted it for example layering a picture onto a different background.

I used prezie to create a presentation on a singer or band from our genre and then present it to people, teaching them more about artists and the music they make and the music industry. This was also new to me and it had a very simple and easy to follow tutorial to show you how it works. This helped me massively in creating an informative and attractive presentation. This is a site i will definitely consider using in other subject areas as a fun way of presenting.

We used a camera and a tripod to film the music video. I was very familiar with this equipment as we also used it in AS and I had the same problems as in AS with the battery running out and sometimes getting the tripod with the unstable leg, but it was alright in the end.

We used Blogger to blog about our progress and the planning and research we had to do for the music video. This site we found very useful in keep the group organised as it is a place everyone can access and see our all of our schedules and progress. We also used this site in AS so were familiar with the set up and how it worked, but this year i felt more confident using this site and trying new things such as uploading videos and Prezi presentations on the blog to show.

I used a Sony CyberShot t90 to photograph the pictures for our ancillary products and also to capture the groups working process of said production. The quality of the pictures are very good as the camera has a good amount of pixels.

We also used iTunes to import the song onto the Apple Mac's and then to import it onto final cut express. Itunes also helped to research for an unsigned artist/band, but I then decided to go with 'Just A Taste' by Rachel Hawker and the Remedies.

I researched online websites in which to create a font for our product and initially used DaFont.com for the font type for our magazine advert and for the CD but after re-evaluating our ancillary products i searched again and fount a better easier to use site called 1001 free fonts.

I also used Youtube to upload some of our research and planning videos for the ancillary products and for the music video. Youtube helped me to research and find ideas for our music video by allowing me to watch other videos in the same genre and also past A2 music videos. This helped me to see what was good and what was awful and sparked off some brilliant ideas for our video, as we found that after watching many Taylor Swift videos she was ideal inspiration for us. I also uploaded the animatic of the story board and the final product onto youtube to embed onto my blog

I also used Safari when on the Mac throughout our research stage, to search for unsigned bands online, record companies and also social network sites such as facebook when collecting audience research on our chosen genre, I posted a link to SurveyMonkey onto facebook in order for people to complete a survey on what kind of music they liked and what the expected in music videos o that genre.

SurveyMonkey helped us a great deal in finding out what our audience expected and what we should include into our music video. The site was very easy to use as it was clearly displayed and easy to navigate around.

Timeglider was another piece of technology I used to create a time line of 'The history of the music video' At first i could not get to grips with using this particular site but after a while it was relatively easy and it is an appealing and interesting was for people to view a timeline

Paint - I used this in order to piece together the whole image of 9 small still frames for the 9 still frame analysis. This is something i have used before and therefore had no difficulties with.

Microsoft word- This is something i use on a daily basis and so was not new to me but we used it to find an appropriate font style and size for the print on the digipack to list the tracks and the writing that is on the magazine advert. I chose to use this particualr form of technology to find the perfect text because it is simple and easy to use.

The Music Industry

Within the music industry there are many record labels that artist's get signed to some of them are:
Polydor
Island
Sony
Def Jam
Syco
Universal
Warner Brothers
and there are many, many more.

The larger organisations offer there artist's and bands lots of experties because it has the recources to do so, it also gives them lots of opportunites to be promoted because it is a large company and it takes up a lot of the market. But some artist's are restricted by demands of the company, so they cant truely express themselves as they would like to, they have certain rules that they must follow.

The singles chart is more dominated by pop rather that punk reggae / rock genres.

Manufactured band, bands that are out together by a company for a label tend to be the same, because they think they can make them into something that will sell them lots of records.

Independent companies do not have a memebership of the RIAA - Recording Indusrty Association of America. But they do dominate 25% of the UK market, with about 800 record labels.

Different music videos in our genre

Taylor swift - White Horse

We have drawn inspiration from this music video because we feel Rachel Hawker is like Taylor Swift with the subjects of her songs, and because of this we feel that like Taylor Swift a narrative music video with some performance would be best. I have researched some of her music videos and all of the songs about love have a young teenage puppy love feel to them. Taylor Swift also writes songs about break ups, which is what Rachel Hawkers song 'Just A Taste' is about and so I watched Taylor's video of White Horse which is about a similar topic to the song we have chosen. It is like our music video because we are going to use flash backs like she does in this video to show when they were happy together.

Kelly Clarkson - Mr know it all

This song is like the one we have chosen because it has a slight pop edge to it. I watched the video and we thought it was was interesting and we wanted to use some of the ideas to try and convey a different meaning, so it relates to our song more. For example we like the idea of her watching a screen of something she has just done in the past and lip syncing over it. We also like the idea of having the band silhouetted behind the green screen, we have expanded on that by having the two female leads silhouetted in different positions behind the green screen.

Colbie Caillat - I Never Told You

This music video is similar to ours because it is a narrative video and the style of music is the same as ours to. In this video it has a picture then fades into the picture to show a scene this was one of our original ideas and watching this video we saw ways in which we could do this. This video also gave us the idea to have a romantic beach scene between the boy and the girl but we knew we would have to make it appeal more to a teeanager audience.

Genre Research

The genre of our song is Country/ Soft Rock/ Pop and as i researched into this genre i found a singer songwriter who is similar to ours and her songs are like the song we have chosen 'Just a Taste' this singer songwriter is Taylor Swift.

Although our target audience is slightly older than that of Taylor Swift's we feel that she is still a creditable inluence to use when creating our music video as the way she creates a narrative in her videos is effective in getting across the meaing of the song.

Most of Taylor Swifts music videos are narrative with bits of performance in them. Most of Taylor Swifts songs she writes herself so she draws inspiration from her own experiences so being a teenager a lot of her songs are about love and break ups, which is similar to Rachel Hawker. For example Taylor Swifts song love story is about how she loves a boy but she thinks he doesn't notice her and through the video as it tells its narrative we discover he does. This video uses intertexuality as it makes references toShakespeare's Romeo and Juliet with the costume and some of the lyrics. There is a Various range of shots in this music video because it is a narrative so it shows all the aspects of the story that is being told.
Taylow Swift has a target audience of tweens and teenagers i would say form about 10 - 17 years old mainly girls because they can relate to her songs and understand what she is going through.

Star Study - Taylor swift

http://prezi.com/krdppi-1nnlg/taylor-swift/?auth_key=0bf5ce47ceca6ca713865d24918b3acfb3bc6423

Rachel Hawker and the Remedies

As a group we have decided to use one of Rachel Hawker and the Remedies songs to create our music video as our unsigned band.

The Band describe there music as pop/ rock/ Soul, but the song we have chosen is called 'Just a Taste' and as a group we feel it has more of a country/ soft rock/ pop vibe to it. It also reminded me of the singer songwriter Taylor Swift.

The band has four member, Rachel Hawker the singer songwriter, Kevin Rose - Lead Guitar & Backing Vocals, Lloyd Landeg - Bass Guitar, Chaz McLeod - Drums. The band have done busking tours and have video diaries of this on there youtube channel.

The Lyrics to Just A Taste.

She lights up another cigarette,
Hopes that the smoke will mask her regret,
Sometimes it's best to forget,
She burns through another chapter in her life,
Just longing for an answer and a light and,
Friday night and she's practising her lines,
No valid reason, just passing the time,
She knows what she's got to say,
But can't find her voice,
Sometimes it's so hard to see that there's a choice,
That there's a choice,

So lace me with poison and feed me your lines,
I'm craving your toxins so spare me sometime,
I know I'm a dick, I'm addicted to you,
So give me just a taste,
Just a taste to see me though,

Now she's back home, she walks through her old school,
Blood, glass and needles surround the empty pool,
I don't know what to do she says 'How'd it end up like this?'
'How'd I end up like this?','Dont wanna be me, don't wanna be you,
Just wanna break free, just wanna break through!'
Then she looks up and she looks in the mirror and says,
'What the f***'s going on ?' Just wanna go back to bed with you,
I don't know what it is but I'm crying out for more,
I'm longing for the answer but I'm running for the door,
I'm running, I'm running, I'm running,

So lace me with poison and feed me your lines,
I'm craving your toxins so spare me sometime,
I know I'm a dick, I'm addicted to you,
So give me just a taste,
Just a taste to see me though,

So lace me with poison and feed me your lines,
I'm craving your toxins so spare me sometime,
I know I'm a dick, I'm addicted to you,
So give me just a taste,
Just a taste to see me though,
Just a taste to see me through,
Just a taste, just a taste,

Just a taste, Just a taste, Just a taste,
To see me through