Question 5) How did you attract/address your auidence?

This first still is of the very first shot in our opening sequence, it shows the audience where it is set and gives the audience slight clues as to what is going to happen later on in the film. Many horror films do this at the start of a movie to show the audience the location and if the location is deserted it shows conventions of a horror film. We put no music on this first bit as we did not feel it needed any because we were trying to create the effect that it was a normal day in a not so normal place. We used this to attract our target audience because it all seems regular in the very beginning until you watch more, like the film ‘The Uninvited’ where the beginning is all normal and about a girl who has overcome her mental problems and is finally out of the hospital and is mentally stable enough to go home but this changes as you watch more of the film which is similar to ours.

This next still is of Katherine who has escaped from the physiatric hospital and is shown to be possessed by something paranormal. We have used special effects to make her eye red to show she is possessed which is a common convention with horror genre films. We added music on this shot to build the suspense of what would happen next now that the audience know she is not normal. We used this to attract our target audience because we found that in many horror films that deal with paranormal features the possessed people have minor differences to normal people to show they is something not quite right about them compared with regular people that they are round, for example in ‘The Exorcist’ where the girl has white eyes.

The final still is of Katherine starting her killing spree with her first victim the nurse who looked after her in the physiatric ward. The horror conventions we used here was the setting, it is set in the woods, and because we found out that in most horror films a death or brutal murder takes place here or in an isolated area. We added non-diegetic sounds of a cold wind and music that we composed ourselves using garageband with string instruments and percussions because these types of instruments are commonly used in horrors and it builds up the tension well, we used this to attract our target audience as it is all common conventions of horror films, which is what people like to see when they are watching a horror film.