Analysis Of A Music Video

Track - What Makes you beautiful
Artist and director -  One Direction and John Urbano
Genre - Pop

You can tell this is a pop genre music video through the outfits that they are wearing as it is a young and trendy style. The music video itself is an Image video you can tell this because it is showing the boys to be young and playful which is the image the record label wants the boys to have. It is set on a beach in California we see this as soon as the music video starts because the first shot is an establishing shot of the beach, which then fades to a close up of one of the group members hand tapping to the beat inside a car which is driving along the road to the beach.

Also in this music video there are aspects of performance as the boys are standing in different places on the beach singing towards the camera for example here they are all together performing to the camera.

This video uses various types of shots, When one of them is singing to the camera a mid shot is used.

 

It also uses panning shots to pan across all of the group when they are performing some parts together. This video uses a lot of fade transitions to go from one shot to the next, which shows a period of time as past for example in this music video the boys are playing on the beach with the girls, it then fades and they are sitting around a campfire laughing a joking with them this shows time has pasted and also conveys the image of young lads just being normal teenagers.