Image 1) Relationship of music to visuals - Within image one there is an instrumental so having a scrap book of pictures going from colour to black and white to sepia shows the audience watching it that it is a memory which helps the audience to realise what the music is about and what kind of story it is about to tell. They can pick up it will be a love/break up story as the images show this and the music reflects the images and creates an atmosphere for the audience as they are watching it. With this first part we have changed the colours of it and added effects over the top so it enhances the fact that it is a memory which links in with the music.
Image 2) Lighting - the lighting in this still frame is very bright as it is the beginning of the day adn as the video goes on it is going through the day and so at the end gets darker when she is burning her photos. This is effective because you can see the actors facial expressions which helps in a narrative music video so the audience can understand more clearly what is going on. Also the contrast of having the singer performing in the mirror which was created using green screen is effective because it isnt as light as the foreground clip, it is slightly faded which shows its not meant to be there or that she is thinking about the song lyrics.
Image 3) Mise-en-scene - within this image the setting is set to be romantic as they are being playful and joking around on a field which is a nice place to go on a date, the costume for this was very accurately picked out we wereing going for a casual everyday look but the main singer had a slogan on her top which related to the certain part of the song in this case her top said " 'To be or not to be' - William Shakespeare" which has relevance as she later leaves this boy for another. no props were used within this scene, just a cast that we picked because we thought they looked relaxed and happy together. Also they are both very happy in this scene and you can tell that by the smiles and laughter you see in the clip.
Image 4) Relationship of lyrics to narrative/visual - This clip within the video is key because it is performance, as the audience can see her singing and then behind her playing the guitar this can help the people watching to relate and see the relationship of the lyrics becuase you can see her singing them and also see the emotion when she sings them. So this shows how much the words mean to her, and it could also help the people watching to relate to what she is singing.
Image 5) Representation of artist/band with reference to record label's expectations - This is shows the artist playing the guitar showing she actually has a talent and the type of music she creates is pop/country so the record label would expect to have some aspects of instruments involved with the video, aswell as places with nature and a country feel to it so having pictures in the background would be expected as it connotes to the audience a country feel. Also the pictures of her and her old boyfriend shows that most pop/country music is about either love or break ups and so therefore having pictures in the background would be showing more conventions of then genre.
Image 6) Genre of music and how it is defined - This is an image of her new boyfriend who she is not happy with and a picture faded in over the top of her old boyfriend, this creates a feel that what she is really thinking about is her old boyfriend and she cares more about him than she does her new one who she is with in the scene. although it is a long shot because the girl is closer to the screen you can see her facial expressions and her emotions and how she would rather be with someone else than the person she is with. This is typical of the genre as it helps to tell a story and most music videos in this genre our narrative.
Image 7) Camerawork and editing (shot types, angles, movements: SFX and transitions) - This image has two clips faded together so it shows to the audience what the singer is thinking about this fade works well because it conveys more of the narrative with the editing techniques. Throughout the music video we used various shot types and camera angles, we used close up in the narrative so that the audience could see her face and see the emotion behind it linking to the song lyrics, we used long shots when performing to show the signer playing her guitar to show another talent that the artist has. We added pictures to help tell teh narrative and most of these pictures were mid shots.
Image 8) Intertextuality or influence of another music video - We were very much influenced by Tylor Swift as we felt her music was very much like the music we chose to use but we felt our target audience was slightly older, so we watched a lot of her music videos to get an idea of what kind of narrative aspects we could use, we were then influenced by her music video Picture to Burn, at the very end she has a burning picture to show she is over a relationship we thought this could work well with out video, but change the meaning behind burniong the picture, we changed to shes burning her memories as she realises she needs to move on.
Image 9) Setting/Location - This final image focuses on the setting that the singer wants to be back to in the narrative story, this setting is a romantic place for a date where they are having fun, we chose this location because it was accessible for everyone to get to and had great scenery for what we wanted in our music narrative. Most of our music video was shot in this location as our whole as our video is about love and break up. It also reflected the romantic scene of the video which is what most videos from the genre have.
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