Magazine advert. 
Left side inside cover. 
Right hand side inside cover and Cd 
Backcover 
Front Cover
We came about making this successful package by looking at different covers, some from our genre some not, and deciding what aspects of each catch our eye and we used some of them. Then we thought out what kind of music would be on the album and what images represent the genre.
So we came up with many ideas to do with love and secrets for the inside. We also looked at colours that may attract peoples attention and used those with a black and white background or made the whole picture that colour so it was eye catching.
We finally decided on using mainly colours that other artists from our genre and with the same target audience would use which was purples and blues and reds for the CD package, for the Magazine advert we chose to use more conventions of the country genre with the brown colours and setting with trees but we kept the font a dark purple so it matched with our CD package.
Overall, i think this made the main product and the ancillary package a success because it had many conventions of the music genre type and it had things that our target audience would like to see, we know this from giving our target audience a questionnaire to find out what draws them to a particular type of music, and by doing research into the genre itself.
After re-evaluating our above ancillary products and with our audience feedback we decided to re do our digi pack.
The front cover we felt needed to embrace the genre more so that people would see it and realise what sort of music it is. Also the message of the album is about going on the journey that is life, so we thought having a road leading somewhere or nowhere - which ever way the reader interprets it, would be a good way to show the message of the album. Having the road amongst trees and leaves would show to the audience that it is country music. The images of the artist transitioning from normal everyday clothes to glamours clothes also shows her going through a journey of her own, it also shows with the artist in the glamours clothes that it is a cross over genre as its country and pop music. The first image of the artist sitting on the ground playing her guitar shows to the audience that she is a musician and is very concerned with the music and portraying her emotions through her songs, as an audience we can see this by the clothing she is wearing as it is everyday, modern teenage clothing, havign this also helps the target audience relate to her more as they can see she is like them and going through similar situations. The second image is of the artist slowly rising up, this is a symbol to the audience that she is growing up and becoming more mature in her music and her ways but her clothing still shows her youth and also her transitioning on her journey. The third image of the artist shows her more matured and experienced most of her journey as she is standing uo with with her guitar to show although she has been on a journey she still hold onto her original ways of music, the dress shows her style and self moving on with her life and ambitions. The final picture of her in a formal red dress shows she has become sophisticated and got through her journey and came out better for going through this process, which can help her target audience realise that things can get better and if they are going through similar situations that getting through it just takes time and everything will be alright in the end. The colours of the images of the artist go from light whites with some dark colours to blues to bright bold reds to show that she has gone through a change and has ended up bolder and more confident. The bright orange/yellow colour of the leaves and road background show that the album may be mellow music whereas the expression on the artist faces show an emotional side, so from this album cover we can see that the album may have a wide variation of songs on to resemble the journey as some times may become tough and some make you smile. The font on the front cover was chosen as we wanted something that catches the audiences eye and having bold black was a well thought out decision as it contrasts with the brighter colours on the front to catch your eye and when doing research in HMV i discovered that many titles are in colour so it would stand out against other albums when in a store.
The first inside cover we wanted to show the artist for who she really is but also keep it about what her music is like and what it represents. We thought the best way to do this would be a collage of various pictures of her and various background the resemble the album and the message it carries of being on a journey. The use of framing each picture to look like it is a Polaroid picture was to resemble to the audience the stages she has been through during her journey and a token to her of that moment in time. The four pictures at the top at the back are various roads resembling a journey and in the pictures going across it starts with minimal cloud and gets dull and grey towards the end, this is a hint to the audience of what her music is like as some songs are mellow and some are about strong heartache and pain for example 'Just A Taste' This image has less colour than on the front where is has yellow/orange this is to show a simplistic, more about the music side as in many pictures she is holding the guitar. We decided to have no text on the inside of our album to show the more simplistic side to the artists music and to show what teh artist is like as a person and how and what kind of music she creates, and we felt added text would clutter the image and take away from how we want the artist to be portrayed. Having bright backgrounds for the images show a simple and plain clam vibe which is a contrast slightly to what her music is all about.
The inside cover right- CD- is linking to the front cover as it has the orange/yellow leaves as it shows to the audience more of a country feel which links to our genre and helps the audience to see teh style of music it is within a store, but also shows a main theme of the album and music which is love as the heart created by hands shows and many of the songs on the album are about love. This is very simialr to our previous inside CD part minus the artist. We decided to take the artist out of this picture because we wanted to create a more simplistic, artistic image and we also felt that this shows to the target audience the main focus of the songs which is love and then it links in with the other previous images as they can then make the connection that love is a journey.
The back cover of the album we kept similar also to our first original copy, the changes we made were to the design in the corner larger and added flowers to link in with the leaves on the inside and on the front cover. The leaf bullet point instead of numbers ties in with the whole out doors country theme which resembles the genre well to the audience. The text of the album name 'The Odyssey' is larger than the other text as we wanted it to stand out more and it is continuously the same throughout the digi pack to create a brand identity for the artist and the music. The other text is in the font Gabriola, we choose this font type because it is similar to the album title and also the band title but more simple as it is not intended to stand out and catch peoples eye like the other two are meant to do. We also felt it would be a good choice to use because it seems like a font type teenage girls would generally use and them being out target audience we thought it would be perfect. Having the whole image in black and white apart from the dress contrasts with the front as it was all in colour, having the dress in black and white shows she has been on her journey and changed to more glamours ways but still wants to hold on to the way she was before with the converses, this is like her music as she moves on but can't get him out of her head. Having the swirl pattern in the corner adds a more feminine effect to the album which we hoped would entice our target audience in, we had the swirl pattern with flowers to link to the country genre and also link in with the front and inside cover as the are leaves and such like.
Overall, i think redoing our ancillary products has created more of a success as we now have more of a brand to the artist and what her and her music are like and also incorperated many conventions from the genre and makes it clearer to the audience what music they can expect from this album. In comparasion the digi pack shows more experience in the technologies we used and a better sense of brand identity. We wanted to make our ancillary products have a brand identity because from our peer assessment feedback many said they did not feel that our products had this, we then asked them to gives us feeback on our new products and many have said it has a good brand to it and more attracted to our target audience. We also changed the colours making them brigher but made the text colour darker to still show some songs are emotional and about one of the themes of the album which is love which is also represented but the CD being a love heart, and it links with the music video we created because it has a close up of the love necklace. Showing the guitar in almost every picture shows the artist as an artist with real musical talents and links with the country genre as most country songs are mainly played on the guitar.
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